This is absolutely hilarious. Apparently sales of MS Office 2003 have been pretty slow because people running Office 97 have no good reason to upgrade. As always, Microsoft is not content with its users doing things the way they want, so now they have resorted to mocking their users who see no compelling reason to upgrade.

The magazine ad I saw was much more blatant in its mocking than the web site, but the message is still there:
“Are you stuck in the stone age?” “Get with it, you pathetic corporate dinosaur!” I guess this is what happens when you are your own biggest competitor. (It could also be an artifact of forgetting that people buy new software because it’s better than the old stuff, not because it’s newer.)

get out of the stone age!

Even Microsoft employees are questioning the wisdom of this move.